This Social Media Marketing SMM101 course is comprised of 60 lessons.

This course will be of interest to people who wish to learn more about social media marketing or to advance their career prospects in the social media marketing arena.

Businesses will learn how to develop a more robust online presence and engage with audiences. This course covers the concepts and application of social media marketing and will equip your business with the skills to plan and implement a successful social media marketing strategy. You’ll get a solid overview of the major social networks and understand how to effectively deliver a social media campaign through planning, execution and optimisation.

Who should attend?

Anyone responsible for planning and implementing their brand or organisation’s social media activity, including:

• Marketing/Account executives
• Digital Marketers
• Marketing/Account Managers
• Business Owners
• Ideal for both B2B and B2C marketers
• Client or agency side

Learning outcomes

• Overview of the latest trends and updates on the major social channels: Facebook, Twitter, YouTube, Instagram, LinkedIn, Blogs, Pinterest, Discussion Forums, Tumblr and Google+
• Best practice social media research and planning: how to find mentions of your brand and leverage social media analytics
• Structuring your content and activities: how to structure social campaigns and everyday content
• Social media channel selection: what social channels should you be using and why?
• How to get engagement: what type of content should you be publishing and how often?
• Measurement and optimisation: how to continually assess and refine your social content and activity
• Social advertising: how to plan, target and execute your ad spend on Facebook
• Social workflow: overview of useful tools and resources to assist in drafting, collaborating and automating administrative tasks

Lesson 1 – Introduction to Social Media

Lesson 2 – How did social media begin?
Lesson 3 – Types of Social Media Platforms
Lesson 4 – Forums
Lesson 5 – RSS Feeds
Lesson 6 – Using RSS for Social Networking
Lesson 7 – Blogging
Lesson 8 – Micro Blogging
Lesson 9 – Twitter
Lesson 10 – Twitter – Signing Up, Following and Followers
Lesson 11 – Twitter – Join the Conversation
Lesson 12 – Twitter – Retweeting
Lesson 13 – Twitter – Join the Conversation – Effective Posts
Lesson 14 – Twitter – Using Hashtags
Lesson 15 – Twitter – Mobile Apps
Lesson 16 – Twitter – Apps to Help Manage Your Twitter Account
Lesson 17 – Facebook
Lesson 18 – Create a Facebook Business Page
Lesson 19 – Facebook Page Admin Tools
Lesson 20 – Facebook Page Settings
Lesson 21 – Facebook – How to Build your Audience
Lesson 22 – Facebook – How to Make Posts More Effective
Lesson 23 – Facebook Ads vs Promoted Posts
Lesson 24 – LinkedIn Basics and Networking
Lesson 25 – LinkedIn Strategies
Lesson 26 – Google+ and why it’s important for SEO
Lesson 27 – How are people using Google+
Lesson 28 – Google+ Hangouts
Lesson 29 – Google+ Circles
Lesson 30 – Google+ Communities
Lesson 31 – Pinterest and Pinning
Lesson 32 – Key Benefits of Pinning
Lesson 33 – Creating a YouTube Strategy
Lesson 34 – SMM Marketing on YouTube
Lesson 35 – Instagram
Lesson 36 – Instagram Tips and Tricks
Lesson 37 – Vine
Lesson 38 – Benefits of Social Booking
Lesson 39 – Podcasting
Lesson 40 – Navigating B2B and B2C Social Media Marketing
Lesson 41 – Blogging and B2B Marketing
Lesson 42 – B2B and B2C Tracking Traffic
Lesson 43 – Monitoring your Social Media Metrics
Lesson 44 – Metrics to Track your Social Media
Lesson 45 – Social Media Management Tools
Lesson 46 – Intergrating Social Media with your Website
Lesson 47 – Promote your Website with Social Media
Lesson 48 – Online Reputation Management
Lesson 49 – Google Yourself
Lesson 50 – Diagnosis and Google Ranking
Lesson 51 – Build your Online Presence for Google Search Results
Lesson 52 – Negative Google Search Results
Lesson 53 – Fixing Negative Google Search Results
Lesson 54 – Burying Negative Search Results on Google
Lesson 55 – EventBrite Case Study
Lesson 56 – Starbucks Case Study
Lesson 57 – Social Media Daily Techniques
Lesson 58 – Social Media Weekly Checklist
Lesson 59 – Social Media Quarterly Checklist
Lesson 60 – Social Media Image Sizes

To qualify for your official Institute of Online Business Diploma you must study and complete all lessons and score 90% or more in each of the course assessments. To qualify for your official Institute of Online Business Certificate you must study and complete all lessons and score 75% or more in each of the course assessments. Diplomas and Certificates can be downloaded in PDF or you can order a Framed Diploma/Certifcate and we will send it out by registered post.