What Is Affiliate Marketing?

Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. There are two ways to approach affiliate marketing: You can offer an affiliate program to others […]

Twitter Cards

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers. The Tweet […]

Microsoft is killing off the Internet Explorer brand

While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela revealed that the company is currently working on a new name […]

Godaddy Isn’t The Company You Think It Is

WHEN GODADDY NAMED Blake Irving as its new CEO, Elissa Murphy was one of the first people he called. Irving had worked with Murphy at Microsoft and Yahoo, where she was a vice president of engineering, and he asked if she would join him at GoDaddy. “Absolutely not,” she said. As an exec at Microsoft, […]

It’s Been a Rough Quarter for Social Media Giants

This quarter looks to be one that social media companies would like to forget. Outside of Facebook, firms like Twitter, Yelp and most recently LinkedIn have posted abysmal results. Here’s a recap. After leaking early, Twitter‘s earnings seemed to be doomed from the start. Analysts across Wall Street were disappointed, and shares have tumbled by […]